We wanted (needed!) a way to give back. Advertising does that to you, makes you want to hug your mom or become a career high-fiver. So, we founded an incubator whose sole purpose was to create original content. Our 2013 theme was to find ways of joining our client partners in efforts of “betterment”; a challenge to ourselves and our partners, “how can we pursue betterment in the midst of marketing?" We, lovingly, call our group, Task Force, and always point at the ground when uttering their names because they live in the basement of our office. Our first members are highly creative, talented and hungry. They are privately funded and as of today, very busy.